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Yashi is a pioneer in the online video advertising industry, and prides itself on helping businesses to easily take advantage, driving incredible results for our advertising, publishing, and agency partners. Yashi is television, but better; taking the best of video advertising – sight, sound, and motion – and adding the interactivity and insights of the internet. We have partnered with thousands of companies ranging from online & mobile publishers, to advertisers & agencies, and continue to grow at an unprecedented pace.


Jay GouldChief Executive Officer

Caitlin GouldChief Revenue Officer

Aaron CohenChief Operating Officer

Scott HoffmanChief Growth Officer

Larry NolanVice President of Engineering

Mark SchmidhauserDirector of Mid-Atlantic Sales

Eric FitzpatrickDirector of Advertising Operations

Prior to co-founding Yashi, Jay Gould founded one of the first video sharing websites, which was later acquired by Bolt Media. Jay then Joined Bolt and became its President, helping to grow it to over 20 million monthly visitors before leaving to co-found Yashi with Caitlin. Jay is a 2010 NJBIZ forty under 40 award recipient and he holds a B.A. in Law & Justice from Rowan University where he also advises their entrepreneurship program.

Prior to co-founding Yashi, Caitlin Gould was the leading sales person at Bolt Media. Caitlin has lead the revenue growth of Yashi from its inception to being named to Inc Magazine’s Inc 5000 Award. Caitlin holds a B.A. in English from Boston College.

Prior to taking his current position as Yashi’s Chief Operating Officer, Aaron Cohen co-founded/led five startups including MenuPages and AnyClip. He also teaches The History of Internet Media at NYU where he has been an adjunct professor for 5 years.

Prior to joining Yashi, Scott Hoffman served as Chief Operating Officer at Sociocast, a tech company focused on sequential behavioral data mining. Scott has worked with some of the biggest names in advertising technology including a internet pioneer Yahoo, where he lead all the Eastern Region’s Business Development and Sales Activity from it’s IPO till 2002, and was a founding team member of Lotame a leading marketing Data Management platform. Scott holds degree in Marketing and Mass Communications from Syracuse’s SI Newhouse School of Communications. Scott Also serves on the Board of Advisors for Bit.ly and Native Ad Distribution Platform Distroscale.

Prior to joining Yashi, Larry Nolan spent 10 plus years working for the Department of Defense Software Engineering Center. Larry holds a B.S. in Computer Science from Fairleigh Dickinson University and a M.S. in Software Engineering from Monmouth University.

Prior to joining the Yashi Team to be its first local sales regional director, Mark Schmidhauser spent 8 years in television and interactive sales with Comcast Spotlight and 8 years before that in retail management. Mark holds a B.A in Psychology and a minor in Communications for Rutgers University.

Eric Fitzpatrick has 12 years of sales and operations experience working with Fortune 500 companies. He has a bachelor’s degree from Rutgers University and an M.B.A. from Regis University.