Learn how Yashi became a leading innovator in the adtech industry
From a humble start to first class ad tech

Yashi was founded in 2007 with a vision to create transformative advertising experiences in the video gaming industry. Yashi’s early focus on video and mastery of advertising technology enabled us to be a pioneer in this space.

Today, Yashi powers platforms that have unique capabilities to enable advertisers and publishers to connect efficiently and effectively. Our mission is to use location as our primary signal in targeting and measuring programmatic online video advertising. We ensure brand safety, provide third party fraud detection, and offer viewability metrics to monitor the integrity of the campaigns we serve. Yashi’s emphasis on transparency and programmatic hyperlocality offers customers the ability to customize ad campaigns and increase their revenue and reach. We pride ourselves on helping businesses achieve their digital advertising goals and yielding incredible results for our advertising, publishing, and agency partners. Yashi takes the best aspects of television – sight, sound, and motion – and adds the interactivity, intuition, and viewability metrics of the Internet. We are partnered with thousands of companies ranging from online and mobile publishers, to advertisers and agencies. Yashi continues to grow at an unprecedented pace.

Our Journey

Yashi was founded


Tag Server Product Development


Named to Inc 5000’s Fastest Growing Companies


Released Location-Focused DSP


Named to Deloitte’s Fast 500
 Launched Self-Serve Platform


Added Advanced Weather Targeting, Customized Reporting


Yashi acquired by Nexstar Broadcasting,
Opens NYC and Boston Offices


Expand to Minneapolis and Dallas, Launched Digital Mirror

Our Leadership

Our leadership team has a broad range of experience in advertising and digital media. We strive to innovate and build next-generation technology to help our partners reach their goals.
Scott Hoffman
Dipak Shetty
Head of Product
Lauryn Braun, CPA, CGMA
Billy Cladek
Senior Director, Sales

Yashi by the numbers


cans of redbull per week


hours of coding per week


cups of coffee per week

Join an award winning team